Boer & Croon Corporate Finance advises PC Uitvaart with the transfer of the majority of its funeral insurance portfolio to A.S.R.

Boer & Croon Corporate Finance has advised PC Uitvaart on the transfer of the majority of its funeral insurance portfolio to A.S.R. PC Uitvaart was founded in 1931 and has been arranging funerals for more than 85 years in the Northwest Netherlands region. In the future, PC Uitvaart wants to focus even more on arranging funerals. It has therefore decided to transfer its insurance business to a third party.

ASR Nederland NV (a.s.r.) is a listed insurer and is one of the top 3 insurers in the Netherlands. A.S.R. offers products and services through the labels A.S.r., De Amersfoortse, Ditzo, Ardanta and Europeesche Verzekeringen in the field of insurance, pensions and banking for consumers and SMEs.


Boer & Croon Corporate Finance advised the management of PC Uitvaart throughout the entire process, from preparation, approach and negotiation to the final signing of the contracts. Through a very constructive and enjoyable professional cooperation, we have achieved a good result together.

Jeroen Bijman, CFO PC Uitvaart: “We are very satisfied with the way in which Boer & Croon has guided this process. The run-up to the final deal took longer than expected. Nevertheless, we were always able to count on the full attention of Boer & Croon.Boer & Croon has always kept a good grip on the process, thereby relieving us of any concerns. We therefore recommend them wholeheartedly.”